{"id":93752,"date":"2024-01-24T13:04:29","date_gmt":"2024-01-24T10:04:29","guid":{"rendered":"https:\/\/www.mvideo.ru\/blog\/?p=93752"},"modified":"2024-02-28T16:12:10","modified_gmt":"2024-02-28T13:12:10","slug":"na-rossijskom-rynke-televizorov-poyavilis-novye-lidery","status":"publish","type":"post","link":"https:\/\/blogmvideo.myemx.ru\/blog\/korotko\/na-rossijskom-rynke-televizorov-poyavilis-novye-lidery","title":{"rendered":"\u041d\u0430 \u0440\u044b\u043d\u043a\u0435 \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u043e\u0432 \u043f\u043e\u044f\u0432\u0438\u043b\u0438\u0441\u044c \u043d\u043e\u0432\u044b\u0435 \u043b\u0438\u0434\u0435\u0440\u044b"},"content":{"rendered":"<section id=\"block_e37cf15f519f568cc82ee85826fec1fe\" class=\"article-block\">\n <div class=\"container article-block__container\">\n <div class=\"article-block__wrapper\">\n\n <div id=\"widget\"><\/div>\n\n \n <p class=\"p1\">\u0422\u0430\u043a, Haier \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b \u0441\u0432\u043e\u044e \u0434\u043e\u043b\u044e \u043d\u0430&nbsp;\u0440\u044b\u043d\u043a\u0435 \u0441&nbsp;3,3% \u0432&nbsp;\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438 \u0438&nbsp;6,7% \u0432&nbsp;\u0434\u0435\u043d\u0435\u0436\u043d\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438 \u0434\u043e&nbsp;11,4% \u0438&nbsp;15,9% \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e.<\/p>\n<p class=\"p1\">\u0414\u043e\u043b\u044f Hisense \u043d\u0430&nbsp;\u0440\u044b\u043d\u043a\u0435 \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0430\u0441\u044c \u0441&nbsp;3,6% \u0434\u043e&nbsp;5,9% \u0432&nbsp;\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0438&nbsp;\u0441&nbsp;3,9% \u0434\u043e&nbsp;8,8% \u0432&nbsp;\u0434\u0435\u043d\u0435\u0436\u043d\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438.<\/p>\n<p class=\"p1\">\u041f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 Xiaomi \u0443\u0432\u0435\u043b\u0438\u0447\u0438\u043b\u0438\u0441\u044c \u0441&nbsp;1% \u043f\u043e&nbsp;\u043e\u0431\u043e\u0438\u043c \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u044f\u043c \u0434\u043e&nbsp;6,7% \u0432&nbsp;\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0438&nbsp;\u0434\u043e&nbsp;6,8% \u0432&nbsp;\u0434\u0435\u043d\u0435\u0436\u043d\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438.<\/p>\n<p class=\"p1\">\u041f\u043e\u043f\u0443\u043b\u044f\u0440\u043d\u043e\u0441\u0442\u044c\u044e \u0441\u0442\u0430\u043b\u0438 \u043f\u043e\u043b\u044c\u0437\u043e\u0432\u0430\u0442\u044c\u0441\u044f \u0438&nbsp;\u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u044b &laquo;\u0421\u0431\u0435\u0440\u0430&raquo;&nbsp;&mdash; \u0435\u0433\u043e \u0434\u043e\u043b\u044f \u043d\u0430&nbsp;\u0440\u044b\u043d\u043a\u0435 (\u0432&nbsp;\u043a\u043e\u043b\u0438\u0447\u0435\u0441\u0442\u0432\u0435\u043d\u043d\u043e\u043c \u0438&nbsp;\u0434\u0435\u043d\u0435\u0436\u043d\u043e\u043c \u0432\u044b\u0440\u0430\u0436\u0435\u043d\u0438\u0438) \u0432&nbsp;2022&nbsp;\u0433\u043e\u0434\u0443 \u0431\u044b\u043b\u0430 \u043c\u0435\u043d\u0435\u0435 1%. \u0412&nbsp;2023&nbsp;\u0433\u043e\u0434\u0443 \u043f\u043e\u043a\u0430\u0437\u0430\u0442\u0435\u043b\u0438 \u0432\u044b\u0440\u043e\u0441\u043b\u0438 \u0434\u043e&nbsp;2% \u0438&nbsp;2,6% \u0441\u043e\u043e\u0442\u0432\u0435\u0442\u0441\u0442\u0432\u0435\u043d\u043d\u043e.<\/p>\n<p class=\"p1\">\u041a\u0430\u043a <a rel=\"nofollow\" href=\"https:\/\/www.kommersant.ru\/doc\/6466042#:~:text=%D0%9F%D0%BE%20%D0%B8%D1%82%D0%BE%D0%B3%D0%B0%D0%BC%202023%20%D0%B3%D0%BE%D0%B4%D0%B0%20%D0%BF%D1%80%D0%BE%D0%B4%D0%B0%D0%B6%D0%B8,(%D0%BD%D0%B0%206%2C7%20%D0%BF.\"><span class=\"s1\">\u0441\u043e\u043e\u0431\u0449\u0430\u0435\u0442<\/span><\/a> &laquo;\u041a\u043e\u043c\u043c\u0435\u0440\u0441\u0430\u043d\u0442\u044a&raquo;, \u0432&nbsp;\u043f\u0440\u043e\u0448\u043b\u043e\u043c \u0433\u043e\u0434\u0443 \u0432&nbsp;\u0420\u043e\u0441\u0441\u0438\u0438 \u0431\u044b\u043b\u043e \u043f\u0440\u043e\u0434\u0430\u043d\u043e \u043e\u043a\u043e\u043b\u043e 9&nbsp;\u043c\u043b\u043d \u0442\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440\u043e\u0432&nbsp;&mdash; \u044d\u0442\u043e \u043d\u0430&nbsp;28% \u0431\u043e\u043b\u044c\u0448\u0435 \u043f\u0440\u0435\u0434\u044b\u0434\u0443\u0449\u0435\u0433\u043e \u043f\u0435\u0440\u0438\u043e\u0434\u0430. \u041e\u0431\u044a\u0435\u043c \u043f\u0440\u043e\u0434\u0430\u0436 \u0432\u044b\u0440\u043e\u0441 \u043d\u0430&nbsp;13% \u0438&nbsp;\u0441\u043e\u0441\u0442\u0430\u0432\u0438\u043b 229&nbsp;\u043c\u043b\u0440\u0434 \u0440\u0443\u0431\u043b\u0435\u0439.<span class=\"Apple-converted-space\"> <\/span><\/p>\n \n \n \n <\/div>\n\n \n <\/div>\n <\/section>\n\n<div id='products5028' style=\"position:absolute;left:-9999px;opacity:0.1;overflow:hidden;width:10px;height:10px;\">\n\n <script type=\"application\/javascript\">\n\n\t\t\t\t\taddFrame(\"5028\");\n\n        <\/script>\n <\/div>\n<div class=\"article-goods__wrapper-tb\">\n<section class=\"article-goods article-goods--inside\">\n <div id=\"pGoods5028\">\n <div ref=\"goods\">\n \n <\/div>\n <\/div>\n\n <div class=\"container\">\n <div class=\"article-goods__wrapper\">\n <div\n                    id=\"aGoods5028\"\n                    class=\"article-goods__slider article-goods__slider--inside\">\n <div class=\"article-goods__slide\">\n <a\n                            class=\"article-goods__slide-wrapper\"\n                            :data-analitics=\"procowox(item, index)\"                            href=\"https:\/\/www.mvideo.ru\/products\/televizor-haier-55-smart-tv-s1-10031388\"\n                            target=\"_blank\">\n <p class=\"article-goods__title\">\n \u0422\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440 Haier 55&nbsp;Smart&nbsp;TV S1 <\/p>\n <div class=\"article-goods__img\">\n <img decoding=\"async\" src=\"\/\/img.mvideo.ru\/Pdb\/10031388b.jpg\" alt=\"\">\n <\/div>\n <div class=\"article-goods__info\">\n <span class=\"article-goods__rating\">4.5<\/span>\n <span class=\"article-goods__comments\">502 \u043e\u0442\u0437\u044b\u0432\u043e\u0432<\/span>\n <\/div>\n <p class=\"article-goods__price\">\n \u043e\u0442&nbsp;18&nbsp;590&nbsp;\u20bd\n <\/p>\n <span class=\"button button--dark\">\u041a&nbsp;\u0442\u043e\u0432\u0430\u0440\u0443<\/span>\n <span class=\"article-goods__id\" style=\"display: none;\">6453<\/span>\n <\/a>\n <\/div>\n <div class=\"article-goods__slide\">\n <a\n                            class=\"article-goods__slide-wrapper\"\n                            :data-analitics=\"procowox(item, index)\"                            href=\"https:\/\/www.mvideo.ru\/products\/televizor-samsung-ue55cu8500u-2023-10032098\"\n                            target=\"_blank\">\n <p class=\"article-goods__title\">\n \u0422\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440 Samsung UE55CU8500U (2023) <\/p>\n <div class=\"article-goods__img\">\n <img decoding=\"async\" src=\"\/\/img.mvideo.ru\/Pdb\/10032098b.jpg\" alt=\"\">\n <\/div>\n <div class=\"article-goods__info\">\n <span class=\"article-goods__rating\">4.8<\/span>\n <span class=\"article-goods__comments\">100 \u043e\u0442\u0437\u044b\u0432\u043e\u0432<\/span>\n <\/div>\n <p class=\"article-goods__price\">\n \u043e\u0442&nbsp;17&nbsp;491&nbsp;\u20bd\n <\/p>\n <span class=\"button button--dark\">\u041a&nbsp;\u0442\u043e\u0432\u0430\u0440\u0443<\/span>\n <span class=\"article-goods__id\" style=\"display: none;\">10&nbsp;509<\/span>\n <\/a>\n <\/div>\n <div class=\"article-goods__slide\">\n <a\n                            class=\"article-goods__slide-wrapper\"\n                            :data-analitics=\"procowox(item, index)\"                            href=\"https:\/\/www.mvideo.ru\/products\/televizor-lg-oled55c3rla-10032150\"\n                            target=\"_blank\">\n <p class=\"article-goods__title\">\n \u0422\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440&nbsp;LG OLED55C3RLA <\/p>\n <div class=\"article-goods__img\">\n <img decoding=\"async\" src=\"\/\/img.mvideo.ru\/product-medias\/photos\/10032150\/cb03297f-7fb8-4a9f-9421-4a587f352676.jpg\" alt=\"\">\n <\/div>\n <div class=\"article-goods__info\">\n <span class=\"article-goods__rating\">4.7<\/span>\n <span class=\"article-goods__comments\">57 \u043e\u0442\u0437\u044b\u0432\u043e\u0432<\/span>\n <\/div>\n <p class=\"article-goods__price\">\n \u043e\u0442&nbsp;64&nbsp;779&nbsp;\u20bd\n <\/p>\n <span class=\"button button--dark\">\u041a&nbsp;\u0442\u043e\u0432\u0430\u0440\u0443<\/span>\n <span class=\"article-goods__id\" style=\"display: none;\">7&nbsp;138&nbsp;301<\/span>\n <\/a>\n <\/div>\n <div class=\"article-goods__slide\">\n <a\n                            class=\"article-goods__slide-wrapper\"\n                            :data-analitics=\"procowox(item, index)\"                            href=\"https:\/\/www.mvideo.ru\/products\/televizor-hisense-65a6k-400125364\"\n                            target=\"_blank\">\n <p class=\"article-goods__title\">\n \u0422\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440 Hisense 65A6K <\/p>\n <div class=\"article-goods__img\">\n <img decoding=\"async\" src=\"\/\/img.mvideo.ru\/Pdb\/400125364b.jpg\" alt=\"\">\n <\/div>\n <div class=\"article-goods__info\">\n <span class=\"article-goods__rating\">4.7<\/span>\n <span class=\"article-goods__comments\">78 \u043e\u0442\u0437\u044b\u0432\u043e\u0432<\/span>\n <\/div>\n <p class=\"article-goods__price\">\n \u043e\u0442&nbsp;18&nbsp;500&nbsp;\u20bd\n <\/p>\n <span class=\"button button--dark\">\u041a&nbsp;\u0442\u043e\u0432\u0430\u0440\u0443<\/span>\n <span class=\"article-goods__id\" style=\"display: none;\">2559<\/span>\n <\/a>\n <\/div>\n <div class=\"article-goods__slide\">\n <a\n                            class=\"article-goods__slide-wrapper\"\n                            :data-analitics=\"procowox(item, index)\"                            href=\"https:\/\/www.mvideo.ru\/products\/televizor-xiaomi-tv-q2-50-400157331\"\n                            target=\"_blank\">\n <p class=\"article-goods__title\">\n \u0422\u0435\u043b\u0435\u0432\u0438\u0437\u043e\u0440 Xiaomi&nbsp;TV Q2 50 <\/p>\n <div class=\"article-goods__img\">\n <img decoding=\"async\" src=\"\/\/img.mvideo.ru\/Pdb\/400157331b.jpg\" alt=\"\">\n <\/div>\n <div class=\"article-goods__info\">\n <span class=\"article-goods__rating\">5<\/span>\n <span class=\"article-goods__comments\">13 \u043e\u0442\u0437\u044b\u0432\u043e\u0432<\/span>\n <\/div>\n <p class=\"article-goods__price\">\n \u043e\u0442&nbsp;55&nbsp;990&nbsp;\u20bd\n <\/p>\n <span class=\"button button--dark\">\u041a&nbsp;\u0442\u043e\u0432\u0430\u0440\u0443<\/span>\n <span class=\"article-goods__id\" style=\"display: none;\">99&nbsp;534<\/span>\n <\/a>\n <\/div>\n <\/div>\n <\/div>\n <\/div>\n\n<\/section>\n<\/div>\n<script type=\"application\/javascript\">\n\n\tif (!window.prodList) window.prodList = [];\n\tfor(let itemId of [\"10031388\",\"400125364\",\"400157331\",\"10032098\",\"10032150\"]){\n\t\twindow.prodList.push(itemId);\n\t}\n\n\tvar vItems = new Vue({\n\t\tel: '#pGoods5028',\n\t\tdata: {\n\t\t\titemsIds: [\"10031388\",\"400125364\",\"400157331\",\"10032098\",\"10032150\"],\n\t\t\titems: [],\n\t\t\titemsCost: [],\n\t\t\tprocData: 0\n\t\t},\n\t\tmethods:{\n\t\t\tcalcPrice(id){\n\t\t\t\treturn this.calcPriceNum(id).toLocaleString('ru');\n\t\t\t},\n\t\t\tcalcPriceNum(id){\n\t\t\t\tfor(let i in this.itemsCost){\n\t\t\t\t\tif (this.itemsCost[i].productId == id){\n\t\t\t\t\t\treturn (this.itemsCost[i].price.salePrice || \"\");\n\t\t\t\t\t}\n\t\t\t\t}\n\t\t\t\treturn \"\";\n\t\t\t},\n\t\t\tprocowox(item, itemNum){\n\t\t\t\tlet cost = 0;\n\t\t\t\tif ('price' in this.itemsCost)\n\t\t\t\t\tcost = this.calcPriceNum(item.productId)\n\t\t\t\treturn JSON.stringify({\n\t\t\t\t\t'event': 'OWOX',\n\t\t\t\t\t'eventCategory': 'Interactions',\n\t\t\t\t\t'eventAction': 'click',\n\t\t\t\t\t'eventLabel': 'blockProductClick',\n\t\t\t\t\t'eventContent': 'Tovari is materiala',\n\t\t\t\t\t'eventPosition': itemNum,\n\t\t\t\t\t'eventParameter': 'site',\n\t\t\t\t\t'eventProductId': item.productId, \/\/ id \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435\n\t\t\t\t\t\/\/'eventProductCategoryId': 'cat2_cis_0000000298', \/\/ id \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435\n\t\t\t\t\t'userAuth': (typeof(userAuth) !== 'undefined')?userAuth:false,\n\t\t\t\t\t'userAuthType': (typeof(userAuthType) !== 'undefined')?userAuthType:false,\n\n\t\t\t\t\t'ecommerce': {\n\t\t\t\t\t\t'click': {\n\t\t\t\t\t\t\t'actionField': {\n\t\t\t\t\t\t\t\t'list': 'Tovari is materiala'\n\t\t\t\t\t\t\t},\n\t\t\t\t\t\t\t'products': [{\n\t\t\t\t\t\t\t\t'id': item.productId, \/\/ id \u0442\u043e\u0432\u0430\u0440\u0430 \u043d\u0430 \u0441\u0430\u0439\u0442\u0435\n\t\t\t\t\t\t\t\t'name': item.name, \/\/ \u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u0442\u043e\u0432\u0430\u0440\u0430\n\t\t\t\t\t\t\t\t\/\/'category': item.name, \/\/ \u041d\u0430\u0437\u0432\u0430\u043d\u0438\u0435 \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u0442\u043e\u0432\u0430\u0440\u0430\n\t\t\t\t\t\t\t\t\/\/'dimension101': '123456', \/\/ id \u043a\u0430\u0442\u0435\u0433\u043e\u0440\u0438\u0438 \u043f\u0440\u043e\u0434\u0443\u043a\u0442\u0430\n\t\t\t\t\t\t\t\t'brand': item.brandName, \/\/ \u0411\u0440\u0435\u043d\u0434 \u0442\u043e\u0432\u0430\u0440\u0430\n\t\t\t\t\t\t\t\t'position': '1',\n\t\t\t\t\t\t\t\t'price': cost, \/\/ \u0426\u0435\u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u0430\n\t\t\t\t\t\t\t\t'metric13': cost, \/\/ \u0426\u0435\u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u0430 \u0444\u0430\u043a\u0442\u0438\u0447\u0435\u0441\u043a\u0430\u044f\n\t\t\t\t\t\t\t\t'metric14': cost, \/\/ \u0426\u0435\u043d\u0430 \u0442\u043e\u0432\u0430\u0440\u0430 \u0431\u0430\u0437\u043e\u0432\u0430\u044f\n\t\t\t\t\t\t\t\t'variant': 'site',\n\t\t\t\t\t\t\t\t'dimension60': 'Article' \/\/ \u0422\u0438\u043f \u0441\u0442\u0440\u0430\u043d\u0438\u0446\u044b\n\t\t\t\t\t\t\t}]\n\t\t\t\t\t\t}\n\t\t\t\t\t}\n\t\t\t\t})\n\t\t\t}\n\t\t},\n\t\tmounted () {\n\t\t\tif ($('#aGoods5028').children().length)\n\t\t\t$('#aGoods5028').slick({\n\t\t\t\tdots: !1,\n\t\t\t\tinfinite: !1,\n\t\t\t\tslidesToShow: 4,\n\t\t\t\tresponsive: [{\n\t\t\t\t\tbreakpoint: 1036,\n\t\t\t\t\tsettings: {\n\t\t\t\t\t\tslidesToShow: 4\n\t\t\t\t\t}\n\t\t\t\t}, {\n\t\t\t\t\tbreakpoint: 768,\n\t\t\t\t\tsettings: {\n\t\t\t\t\t\tslidesToShow: 2,\n\t\t\t\t\t\tarrows: 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